KnowGuard and HotMem Brand Guidelines¶
HotMem is a KnowGuard product. Use the shared KnowGuard visual system for HotMem materials, with the HotMem-only orange accent defined below.
Shared KnowGuard identity¶
The visual style is Bioluminescent Deep: dark, engineered, and precise. Avoid generic SaaS aesthetics. The intended reference is a high-frequency trading firm or a defense contractor, with light and network forms used to express memory and computation.
Color palette¶
| Role | Name | Hex | Use |
|---|---|---|---|
| Background | The Void | #020617 |
Primary dark background |
| Background | Dark Navy | #0A1628 |
Alternate background and logo field |
| Value and action | Electric Emerald | #10B981 |
Recovery, ROI, and action |
| Primary accent | Brand Green | #2ECC71 |
External-platform primary brand color |
| Cognition and memory | Cyber Violet | #8B5CF6 |
Knowledge graph and semantic processing |
| Headline text | Cool Grey | #F8FAFC |
Headlines and high-emphasis text |
| Body text | Slate-400 | #94A3B8 |
Body copy |
Typography¶
- Headlines: Space Grotesk
- Body: Inter
- Data and code: JetBrains Mono
Visual language¶
Use glowing fiber-optic lattices (the Network), crystalline polyhedrons or engrams (the Core), and green light through darkness (the Beam). Do not use cartoons, literal brains, flat illustrations, or stock office photography.
Logo rules¶
Use the KnowGuard mark only on #0A1628 or #020617 backgrounds. Do not
stretch, rotate, or recolor it. Keep clear space around the mark equal to the
height of the K within the icon.
HotMem-only accent¶
HotMem Orange — #FAB37B is sampled from the flame in
hotmem/hotmem-banner.png.
It may be used for
HotMem-specific warmth, activation, or product highlights. It is not part of
the shared KnowGuard palette and must not replace Brand Green as KnowGuard's
primary external accent.
